Ford’s Farley: ‘Give Up Your Brand’
Drew Winter “We’ve realized that the customer owns our brand, not us, and we’re letting them tell our stories in their own voice,” the executive says.read more
View ArticleMarshall Working OnStar From Inside Out
James M. Amend A Michigan native, OnStar’s president drives a Cadillac SRX, has subscribed to the telematics service for 12 years, likes sports cars and hails from telecommunications sector.read more
View ArticleDriver Distractions Could Trigger More Regulations
David C. Smith One problem with broad regulation is “you’re fighting against what people basically want,” says an executive with interiors supplier JCI.read more
View ArticleOESA Bridges Communication Gap Between Suppliers, Auto Makers
William Diem Many Original Equipment Suppliers Assn. members are Tier 2 or Tier 3 “and would never normally have access to the purchasers in a forum where they can meet them and shake hands,” says...
View ArticleUAW Talks Must Avoid ‘Bad Old Ways’
William Diem The people who build Detroit’s vehicles must be able to afford them, and exorbitant CEO pay must stop, says an economist for the Canadian Auto Workers union.read more
View ArticleGM North America Chief Says ‘Strong Product’ Behind Pricing Story
James M. Amend With Asian competitors handcuffed by low inventory levels as they try to ramp up production after Japan’s earthquake and tsunami in March, GM has been able to keep incentives low and...
View ArticleMilitary Seeking Better MPG for Vehicles
David C. Smith The National Automotive Center is pushing to improve the fuel efficiency of the 83,000 non-tactical cars and light-, medium- and heavy-duty trucks in U.S. military fleets.read more
View ArticleDespite Uncertainties, IAC Sees Upbeat Signs
William Diem Uncertainties facing the interiors sector include shortages of supplies, ballooning raw-material prices and currency volatility, says an International Automotive Components executive.read...
View ArticleVW Still Hoping to Negotiate CAFE Rules
Drew Winter “The proposal encourages manufacturers and customers to shift toward larger, less-efficient vehicles, defeating the goal of reduced greenhouse-gas emissions,” a VW spokesman says.read more
View ArticleFord’s Supplier-Relations Efforts Pay Off With Focus
Christie Schweinsberg Working through a review program with 102 long-term suppliers, including Magna, Bosch, Continental and Faurecia, allows the auto maker to be first-to-segment, if not...
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